Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.
Don't use unnecessary words or phrases on your site. You only have so much time to get your visitor's attention and interest; make ever word count.
Don't make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across.
Don't write your strongest point or benefit only once. You should repeat it at least 3 times because some people may miss it.
Don't push all your words together on your web site. People like to skim; use plenty of headings and sub headings.
Make sure your graphics load correctly on your web site. Broken graphics will make your business look very unprofessional.
Avoid using scrolling marquees on your web site. They take the attention away from your ad copy and make your web page load slower.
Make your web site writing exciting to read. You can use emotional words, descriptive adjectives, highlight keywords with color, etc.
Use guest books to improve your web site. Your visitors will leave good and bad comments. Review the comments and use them to improve your site.Don't use site content your target audience isn't interested in. If people are coming to your site to find info about fishing don't include soccer content.
Don't use 50 different content formats all over your web site. Use the same fonts, text sizes, text colors, etc.
Don't use words your web site visitors might not understand. People are not going to stop and look in a dictionary, they will just go to another site.
Don't let selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, etc.
Don't forget to use words that create emotion. All people have emotions, people will have more interest when they are emotionally attached.
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