High Readership Content Ideas

If you are an article writer, you must have known there are certain types of articles. Each has it's targeted audience. Hope tips below will enrich your knowledge.

How To Articles: they include detailed step by step instructions. Examples: how to publish your e-zine, how to promote your business, how to attract visitors to your web site.

Tips: they are usually small pieces of information about the size of a paragraph. Examples: tips on using a product, tips on doing your taxes.

Top Lists: they are a group of tips listed in order, usually numbered from first to last. Examples: top 7 ways to get to the top of search engines, top 10 ways to market your product.

News Articles: they can include news about your industry or company information. Examples: joint ventures, new product releases, special events, overseas activity

Interview Articles: they could include interviews from customers, employees and experts. Examples: interview an employee that won an award, an expert related to your industry, a satisfied customer, people profiles.

Publications: they include information that's bundled together to take with the person. Examples: ebooks, reports, software, auto responder information.

Business History Articles: they include information about your business. Examples: years in business, goals your business has accomplished, community affairs, financial information.

Product Articles: they include information about your product or services. Examples: new products, improvements to existing products, new accessories.

Visual Content: they include visual helpers that help explains, shows or supports an example. Examples: charts, photos, graphics, graphs.

Entertaining Content: they include humorous and off beat information. Examples: contests; quizzes, trivia, puzzles, games, cartoons.

Excerpts: they include information used from other resources for different purposes, but can also support your business. Examples: journal articles, transcripts of seminars, reprints, speeches, press releases.

Technology Content: they are new technologies you can use to present your content. Examples: audio clips, streaming video, MP3 files.

Tips on Web Design & Copy Writing

Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.

Don't use unnecessary words or phrases on your site. You only have so much time to get your visitor's attention and interest; make ever word count.

Don't make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across.

Don't write your strongest point or benefit only once. You should repeat it at least 3 times because some people may miss it.

Don't push all your words together on your web site. People like to skim; use plenty of headings and sub headings.

Make sure your graphics load correctly on your web site. Broken graphics will make your business look very unprofessional.

Avoid using scrolling marquees on your web site. They take the attention away from your ad copy and make your web page load slower.

Make your web site writing exciting to read. You can use emotional words, descriptive adjectives, highlight keywords with color, etc.

Use guest books to improve your web site. Your visitors will leave good and bad comments. Review the comments and use them to improve your site.

Don't use site content your target audience isn't interested in. If people are coming to your site to find info about fishing don't include soccer content.

Don't use 50 different content formats all over your web site. Use the same fonts, text sizes, text colors, etc.

Don't use words your web site visitors might not understand. People are not going to stop and look in a dictionary, they will just go to another site.

Don't let selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, etc.

Don't forget to use words that create emotion. All people have emotions, people will have more interest when they are emotionally attached.

Improve Your Business by Writing Articles

Though writing articles is not obligated, but this will build your credibility and surely impact your sales.

There some ideas around these area :

Submit them to e-zines and web sites for publishing. Include your resource box at the end of the article to get free advertising.

Combine your articles into a free e-book. You can place your business ad in the e-book. Give it away to visitors and allow them to do the same to multiply your advertising.

Create an article directory on your web site. People will visit your web site to get the free information.

Submit your articles to print publications that pay for submissions. You can make extra income getting paid as a freelance writer.

Combine a few of your articles together into a free report. Give away the free report as a bonus for buying your main product or service.

Publish a book with all your articles. Make extra money selling the book from your web site.

Give people an instant article directory. Tell visitors they can instantly add a free article directory to their web site by linking to yours. All those links can add up to a large amount of traffic to your web site.

Post your articles in related online communities. This can give you free advertising in newsgroups, forums and e-mail discussion lists.

Allow people to include your articles in their free e-books. Your article could end up being in 20 to 30 e-books in no time. You won't even have to promote the e-books.

Let people access your articles by autorepsonder. Include your full page e-mail ad with the article.

Sell Your Product Faster

Do you want to know tips on how to sell your product faster? You'll find them below. You may have heard some, but still they're worth to know.

Give people a deadline to order. Tell people if they order by Jan 28, 2000 they will get a discount or free bonuses. This will create an urgency so they don't put off buying.

Offer people a money back guarantee. The longer the guarantee the more effective it will be. It could be a 30 day, 60 day, 1 year, or lifetime guarantee.

Offer a free on-site repair service for products you sell. This is convenient for people because they won't have to send it away for repair and they won't have to be without the product for a long period of time.

Publish testimonials on your ad copy. They will give your business credibility and you'll gain peoples trust. It's important to include the persons full name and location with the testimonial.

Give people free bonuses when they order your product or service. The free bonuses could be books, jewelry, reports, newsletters, etc.

Allow people to make money reselling the product or service. Tell people they can join your affiliate program, if they order. You could pay them per sale, per click, per referral, etc.

Offer free 24 hour help with all products you sell. Allow customers to ask you questions by e-mail, by toll free phone, by free fax, etc.

Provide free shipping with all orders. If you can't afford it, you could offer free shipping on orders over a specific dollar amount.

Give away a free sample of your product. You will gain people's trust when you allow them to try out a free sample of your product. If they like it they won't hesitate buying it.

Offer a buy one get one free deal. If you sell more than one product this type of deal works great. People will feel they are getting more for their money and order quicker.

Making Your Sales Copy

Put attention of some of these factors when writing a sales copy.

The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Below are ten points to consider when typing text on your web site.

Easy To Read- You want to make it easy for your visitors to read your text. You don't want to use a light colored text like yellow on a white background and you don't want to use dark blue text on a black back- ground.

Create A Mood- You want to use the color of your text to create a mood for the reader. If you want to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that would put you in a mood to buy your product.

Grab Their Attention- You can grab your readers attention by using headlines. Make the headline more noticeable by using a different colored headline than your ad copy. This offsets the headline and pulls the reader into the rest of your ad copy.

Highlight Keywords- You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color changing, etc.

Sizing It Up- You don't want to use text that is too small or to large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can't read it, it's too small.

Don't Use All CAPS!- You don't want to use all capital letters in your ad copy. It looks unprofessional and is hard to read. You may want to use all CAPS in your headlines to offset it.

Font Properly- You want to use a text font that relates to the product or services your selling. You don't want to use a comic type font when your selling business books.

Spacing Out- It's important to use spaces properly when typing your text. You should indent and bullet key benefits your product or service will give the reader. Your headlines, subheadings, sentences and paragraphs should be consistently spaced throughout your web site.

I Need Sunglasses- Don't use all bright text colors and backgrounds on your web site. It will make your text hard to read and actually bother your readers' eyes to the point they just decide to leave your site.

Check The Readability- It's important to check your spelling and grammar before you upload your web page. When writing an ad copy you're allowed to break some of those grammar rules to get your point across.

Boost Your Sales

Here are some tips to make your sales overdrive :

Publish testimonials for your free stuff. It would increase their value and if they're viral marketing tools, you'll have more people giving them away.

Give your visitors a good time so they will visit your web site again. Use a few jokes, humorous graphics and funny stories.

Make money from web sites that don't have an affiliate program, by doing a joint venture. Set up the affiliate program through a third party for them.

Build rapport with your potential customers by teaching them something new. Provide them with free ebooks, articles, tips, courses, etc.

Allow your visitors to collect things from your web site so they will stop back again and again. It could be a series of software, ebooks or articles.

Keep each page of your web site consistent or similar. Use similar text fonts, colors, graphics and background on every page.

Build a popular directory of freebies. It will draw tons of traffic to your web site and you can request that submitters place your link on their web site.

Create traffic generators that people can add to their site without doing all the work. It can be an article directory, freebie directory, web tool, etc.

Challenge your visitors to buy your product or service. People love a good challenge. Tell them if they can find a flaw you'll give them a refund.

Form a strategic alliance with other related but non-competing businesses. You'll be able to beat your competition by selling to a larger audience.

Remember to reach out and touch your visitors offline. When your visitors give you offline contact information use it to send them some direct mail.

Regularly check and resubmit your web site's search engine rankings. They can drop very quickly because of all the competition.

Divide your price over a period of time to make it sound less. Offer a payment plan or show the per day price. For example, "Only 33 cents per day!"

Promote your products within the content of your web site. If you write and offer free articles tie in a mention of the product or service you're selling.

Update the content on your web site regularly. You'll want to add new content and update the old content.

Sell Your Ad Space Like Crazy

These tips you can best apply if you have a classified site, but still you can use any site as long as you yourself sell the adspace (not through any provider /matchmaker).

Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy.

Offer your customers a free bonus for renewing their ad order. It could be an ebook, special report, online utility, etc.

Sell advertising space between your content. You just break an article in half and insert the banner or classified ad between it.

Write content that's tailor made to mention and relate to the product your customers are advertising. This is more work but, you'll sell a lot of ads.

Tell your customers when they buy an ad you'll also add it to your free ebook and message board for free.

Offer to endorse the product your customers are advertising before or after their ad. In all honesty, you would have try out the product first.

Write a review for your customer's product to place under their ad. This is similar to a testimonial or endorsement but more in-depth.

Offer a buy 2 ads and get 1 free deal. With the slow economy and advertising sales, most businesses are bound to be looking for a good ad deal.

Give your customers a ton of free bonuses when they buy ad space. It can be submission software, an ebook full of advertising or copywriting tips, etc.

Guarantee your customer's advertising results. If they don't like the traffic they receive, give them a refund or another ad for free.

Drive Visitors To Your Order Page

If you are a newbie internet marketers, there are some usefull tips here. No matter how well-designed you webpage, it is useless unless in can drive your visitors to your order page and make them click the Buy Button.

So first you have to make an attractive sales letter. Write your ad copy like you're talking directly to your visitors. Use the words "you", "your", and "you're" a lot in your ad copy. Put the prove and some testimonies, give related bonus and ... give satisfaction garanty,

Other tips you can apply :

Visit business discussion boards regularly. You could discover helpful advice, online resources and give your own two cents worth.

Gain free advertising by listing your business info in your chat room profile. Most chat rooms allow this, but check their rules to be sure.

Let people know about your affiliate program. Submit it to numerous affiliate program directories, announce it in your e-zine, put it in your sig file, etc.

Tell your visitors exactly what you want them to do at your web site. You may want them to order products, subscribe to your ezine, etc.

Focus your site on your visitor's desires, not on yourself. They want to know what's in it for them, not that you won an award for your business.

Try not to get caught up in loading your site with technological gizmos and gadgets. Concentrate on your words, they will do the actual selling.

Create your own ad copy; don't copy the basic run of the mill ad copy. Don't be afraid of trying something different to increase your sales.

Change you ads regularly. Your prospects can get bored seeing the same ad all the time. They usually see the ad 7 times before they actually buy.

Lower your negative word of mouth marketing. You'll always have customers that are dissatisfied. Try to please them as much as possible.