High Readership Content Ideas

If you are an article writer, you must have known there are certain types of articles. Each has it's targeted audience. Hope tips below will enrich your knowledge.

How To Articles: they include detailed step by step instructions. Examples: how to publish your e-zine, how to promote your business, how to attract visitors to your web site.

Tips: they are usually small pieces of information about the size of a paragraph. Examples: tips on using a product, tips on doing your taxes.

Top Lists: they are a group of tips listed in order, usually numbered from first to last. Examples: top 7 ways to get to the top of search engines, top 10 ways to market your product.

News Articles: they can include news about your industry or company information. Examples: joint ventures, new product releases, special events, overseas activity

Interview Articles: they could include interviews from customers, employees and experts. Examples: interview an employee that won an award, an expert related to your industry, a satisfied customer, people profiles.

Publications: they include information that's bundled together to take with the person. Examples: ebooks, reports, software, auto responder information.

Business History Articles: they include information about your business. Examples: years in business, goals your business has accomplished, community affairs, financial information.

Product Articles: they include information about your product or services. Examples: new products, improvements to existing products, new accessories.

Visual Content: they include visual helpers that help explains, shows or supports an example. Examples: charts, photos, graphics, graphs.

Entertaining Content: they include humorous and off beat information. Examples: contests; quizzes, trivia, puzzles, games, cartoons.

Excerpts: they include information used from other resources for different purposes, but can also support your business. Examples: journal articles, transcripts of seminars, reprints, speeches, press releases.

Technology Content: they are new technologies you can use to present your content. Examples: audio clips, streaming video, MP3 files.

Tips on Web Design & Copy Writing

Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.

Don't use unnecessary words or phrases on your site. You only have so much time to get your visitor's attention and interest; make ever word count.

Don't make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across.

Don't write your strongest point or benefit only once. You should repeat it at least 3 times because some people may miss it.

Don't push all your words together on your web site. People like to skim; use plenty of headings and sub headings.

Make sure your graphics load correctly on your web site. Broken graphics will make your business look very unprofessional.

Avoid using scrolling marquees on your web site. They take the attention away from your ad copy and make your web page load slower.

Make your web site writing exciting to read. You can use emotional words, descriptive adjectives, highlight keywords with color, etc.

Use guest books to improve your web site. Your visitors will leave good and bad comments. Review the comments and use them to improve your site.

Don't use site content your target audience isn't interested in. If people are coming to your site to find info about fishing don't include soccer content.

Don't use 50 different content formats all over your web site. Use the same fonts, text sizes, text colors, etc.

Don't use words your web site visitors might not understand. People are not going to stop and look in a dictionary, they will just go to another site.

Don't let selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, etc.

Don't forget to use words that create emotion. All people have emotions, people will have more interest when they are emotionally attached.

Improve Your Business by Writing Articles

Though writing articles is not obligated, but this will build your credibility and surely impact your sales.

There some ideas around these area :

Submit them to e-zines and web sites for publishing. Include your resource box at the end of the article to get free advertising.

Combine your articles into a free e-book. You can place your business ad in the e-book. Give it away to visitors and allow them to do the same to multiply your advertising.

Create an article directory on your web site. People will visit your web site to get the free information.

Submit your articles to print publications that pay for submissions. You can make extra income getting paid as a freelance writer.

Combine a few of your articles together into a free report. Give away the free report as a bonus for buying your main product or service.

Publish a book with all your articles. Make extra money selling the book from your web site.

Give people an instant article directory. Tell visitors they can instantly add a free article directory to their web site by linking to yours. All those links can add up to a large amount of traffic to your web site.

Post your articles in related online communities. This can give you free advertising in newsgroups, forums and e-mail discussion lists.

Allow people to include your articles in their free e-books. Your article could end up being in 20 to 30 e-books in no time. You won't even have to promote the e-books.

Let people access your articles by autorepsonder. Include your full page e-mail ad with the article.